This is a identifiable trend in Internet advertisement as companies want to quantify the real impact of their campaigns. Recently Apogee Search, a Search Engine Marketing firm in the Southwest, announced that it has decided to endorse and support the Search Engine Marketing Professional Organization (SEMPO). SEMPO's mission is foster awareness of SEM and its role in marketing.
Apogee Search's motto "Customers, not clicks" exemplifies this tendency. They provide their clients with data about specific number of completed lead forms, conversion rates and actual cost per lead.
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