Video monetization is the next big thing. With all these youtube videos appering on mainstream TV, there is a lot of money being left behind. Brightcove network has taken the lead and it offers the possibility of adding commercials in the videos in several fashions: pre-roll, post roll, overlays and synced banners appearing next to the video player.
Now we need an ad network that automatically embeds the ads for the users with out-of-the-box ease. The creator should be able to posts these videos, along with the ads, to their prefered video network. Sites need to remove strict TOS that prevent video monetization. After all, most of the youtube videos already include some sort of covert advertisement.
We need professional ad insertion for Internet video to skyrocket and be a real threat to TV traditional dominance.
tags: brightcove, youtube, ads, intenet video
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